Online Learning: Genealogy reference, web video as a marketing tool, crash course in market research

School is not, in fact, out for the summer. RUSA has several online courses and webinars taking place prior to Labor Day, and there is no better time to do some learning than the present! Armed with the information presented in these courses and webinars, you’ll be prepared to confidently conduct genealogy reference searches, use web video as a marketing tool for your library and its resources and conduct effective market research.

Registration information for RUSA, including groups is available on the RUSA online learning page. Questions about registration? Contact ALA at or (800) 545-2433, option 5.

Here’s what’s coming up:

RUSA Online Course: Genealogy 101 Jul. 29 – Sep. 1

For reference staff with little or no experience in genealogy. The goal of the class is to give students confidence and skill in assisting family history researchers, and will provide tools for assisting patrons with family history research. This is an asynchronous course with no scheduled meeting times.

Previous Genealogy 101 students have praised the course for providing access to, and an understanding of genealogy research resources and databases; assignments that required hands-on use of these databases; how to overcome some of the basic challenges in genealogy research; and the confidence they have gained by participating in the course.

Registration ends Thursday, July 25. Rates start at $130 for RUSA members.

Learn more and register now.

RUSA Webinar: Using Web Video to Promote Library Resources and Your Expertise, July 30, 2:00-3:00p.m. Central.

This webinar will teach you how to create your own web videos to provide personalized and topic-specific instruction, showcase your resources and expertise, and reach users wherever they may be online. Sponsored by RUSA’s Business Reference and Services Section (BRASS).

Registration ends Friday, July 26. Rates start at $40 for RUSA members.

Learn more and register now.

Meet Them Where They Are: 6 Steps To Market Research Success, Aug. 2, 2:00-3:00p.m. Central.

This webinar presents 6 fundamental steps to follow to conduct market research. It illustrates the differences between 5 market research methods and explains how to select the right method. This webinar is distinct from others because it provides a quick, easy, and effective way to begin market research, regardless of the level of expertise of the attendees.

Registration ends Wednesday, July 31. Rates start at $40 for RUSA members.

Learn more and register now.

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