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	<title>RUSABlog &#187; Marketing</title>
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	<link>http://rusa.ala.org/blog</link>
	<description>The Official Blog of the ALA's Reference and User Services Division</description>
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		<title>Nominations sought for second annual Zora Neale Hurston Award celebrating those who promote African-American literature</title>
		<link>http://rusa.ala.org/blog/2009/09/30/znh2010-noms/</link>
		<comments>http://rusa.ala.org/blog/2009/09/30/znh2010-noms/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:32:01 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Achievement and Recognition]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Call for Contributions or Nominations]]></category>
		<category><![CDATA[Collection Management]]></category>
		<category><![CDATA[Community Outreach]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Large Research Libraries]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[Reference]]></category>
		<category><![CDATA[Small & Medium Libraries]]></category>
		<category><![CDATA[Special Collections]]></category>
		<category><![CDATA[User Services]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=321</guid>
		<description><![CDATA[Nominations are now being accepted for the 2010 Zora Neale Hurston Award, a RUSA award presented annually to an individual RUSA member who has demonstrated leadership in promoting African-American literature.
Founded in 2008 and sponsored by HarperPerennial, the award is given to the nominee who has developed a project of outstanding quality and significance that promotes [...]]]></description>
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		<title>Innovation: Genealogy Lock-In</title>
		<link>http://rusa.ala.org/blog/2009/08/05/innovation-genealogy-lock-in/</link>
		<comments>http://rusa.ala.org/blog/2009/08/05/innovation-genealogy-lock-in/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 19:10:21 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Community Outreach]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Fun Stuff]]></category>
		<category><![CDATA[Genealogy]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Products]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[Special Collections]]></category>
		<category><![CDATA[User Services]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=276</guid>
		<description><![CDATA[Laura Carter, Heritage Room librarian at the Athens-Clarke County Library in Athens, Ga. just posted information about the library&#8217;s genealogy lock-in event to the Genealib listserv. We thought it sounded so cool that it was worth posting about here, too.
Contact Laura directly at lcarter@arlsmail.org with any questions.
************************************
The Athens-Clarke County Library&#8217;s annual Night Owl Prowl, a [...]]]></description>
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		<title>Marketing Basics Online Course: Registration ends Monday, March 30</title>
		<link>http://rusa.ala.org/blog/2009/03/26/marketing-basicssp09/</link>
		<comments>http://rusa.ala.org/blog/2009/03/26/marketing-basicssp09/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 19:06:00 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Job Performance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Membership]]></category>
		<category><![CDATA[Online learning]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Public Libraries]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=192</guid>
		<description><![CDATA[Librarians intimidated by marketing assignments related to their jobs or looking to perfect their marketing know-how should register for Marketing Basics for Libraries, an online course offered by RUSA.
The course is appropriate for both public and academic librarians and library staff who are asked to market library services, as well as other types of librarians [...]]]></description>
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		<title>Business know-how subject of RUSA BRASS preconference</title>
		<link>http://rusa.ala.org/blog/2009/02/19/business-know-how-subject-of-rusa-brass-preconference/</link>
		<comments>http://rusa.ala.org/blog/2009/02/19/business-know-how-subject-of-rusa-brass-preconference/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:26:57 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Business Reference]]></category>
		<category><![CDATA[Conference Programs]]></category>
		<category><![CDATA[Job Performance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Membership]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online learning]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[User Services]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=157</guid>
		<description><![CDATA[“Mastering Business Acumen (MBA) in a Day,” a preconference at ALA&#8217;s 2009 Annual Conference will arm a wide variety of librarians with the know-how needed to address patrons&#8217; basic business questions.
Public, academic and special librarians as well as library school students new to business reference can reap the rewards of this professional development event hosted [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Youngstown in the News</title>
		<link>http://rusa.ala.org/blog/2008/10/14/youngstown-in-the-news/</link>
		<comments>http://rusa.ala.org/blog/2008/10/14/youngstown-in-the-news/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 12:22:35 +0000</pubDate>
		<dc:creator>mmonsour</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[Smart Investing]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=81</guid>
		<description><![CDATA[Deborah Mc Cullough, manager of Smart investing@ your library program at the Public Library of Youngstown and Mahoning County, was instrumental in getting Ohio State Treasurer, Richard Cordaray to speak at the library&#8217;s kickoff event.  http://www.libraryvisit.org/smartmoney.html
Treasurer Cordray strongly supports financial education for Ohio families and has agreed to sportlight the library&#8217;s resources and help all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Online Courses: Marketing Basics Closes Friday!</title>
		<link>http://rusa.ala.org/blog/2008/09/10/online-courses-marketing-basics-closes-friday/</link>
		<comments>http://rusa.ala.org/blog/2008/09/10/online-courses-marketing-basics-closes-friday/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 16:42:43 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Business Reference]]></category>
		<category><![CDATA[Job Performance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online learning]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Public Libraries]]></category>
		<category><![CDATA[User Services]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=77</guid>
		<description><![CDATA[A reminder that RUSA is offering online courses Marketing Basics for Libraries, Business Reference 101, and Reference Interview this fall.
Note that online registration for Marketing Basics for Libraries closes this Friday!!!
Don’t delay—REGISTER TODAY.
http://www.ala.org/Template.cfm?Section=eventsdist&#38;Template=/Conference/ConferenceList.cfm&#38;ConferenceTypeCode=D
Know a friend, colleague, or staff member who might be interested in these learning opportunities? Connect them with this blog for the details.

Marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Correction to registration deadlines for Business Reference</title>
		<link>http://rusa.ala.org/blog/2008/08/19/correction-to-registration-deadlines-for-business-reference/</link>
		<comments>http://rusa.ala.org/blog/2008/08/19/correction-to-registration-deadlines-for-business-reference/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 20:34:32 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Business Reference]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[online courses]]></category>
		<category><![CDATA[Online learning]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=69</guid>
		<description><![CDATA[Oops! The registration deadlines posted on the page for our Business Reference course are incorrect!
Here are the correct dates:
Online: Sept. 26
By Fax: Sept. 24
By Mail: must be postmarked by Sept. 10
Learn more about this course and register.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Follow us on Twitter&#8230;</title>
		<link>http://rusa.ala.org/blog/2008/08/19/follow-us-on-twitter/</link>
		<comments>http://rusa.ala.org/blog/2008/08/19/follow-us-on-twitter/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 19:26:14 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=68</guid>
		<description><![CDATA[Tweet tweet! What&#8217;s RUSA up to now? Find out by following us on Twitter, a neat communication tool that gives you instant updates on RUSA activity.
Find and follow us: &#8220;ala_rusa&#8221;.
Not on Twitter? Sign up for free and find out what all the chirping is about.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Expand your tree of knowledge&#8211;Genealogy 101 registration closes this Friday</title>
		<link>http://rusa.ala.org/blog/2008/08/19/expand-your-tree-of-knowledge-genealogy-101-registration-closes-this-friday/</link>
		<comments>http://rusa.ala.org/blog/2008/08/19/expand-your-tree-of-knowledge-genealogy-101-registration-closes-this-friday/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 16:51:09 +0000</pubDate>
		<dc:creator>Liz, RUSA staff</dc:creator>
				<category><![CDATA[Business Reference]]></category>
		<category><![CDATA[Genealogy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online learning]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA["reference interview"]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[libraries]]></category>
		<category><![CDATA[online courses]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=67</guid>
		<description><![CDATA[Interested in learning how to help patrons research their family history? Here&#8217;s the opportunity you&#8217;ve been waiting for.
Genealogy 101 is one of RUSA&#8217;s online professional development offerings this fall. Taught by Jack Simpson, Curator of Local and Family History at the Newberry Library in Chicago, this five-week online course will use a case study to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>RUSA President&#8217;s Program</title>
		<link>http://rusa.ala.org/blog/2008/07/19/rusa-presidents-program/</link>
		<comments>http://rusa.ala.org/blog/2008/07/19/rusa-presidents-program/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 20:38:17 +0000</pubDate>
		<dc:creator>Bergis Jules</dc:creator>
				<category><![CDATA[Conference Programs]]></category>
		<category><![CDATA[Job Performance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[User Services]]></category>

		<guid isPermaLink="false">http://rusa.ala.org/blog/?p=65</guid>
		<description><![CDATA[So apparently librarians can sing.   And the full house at the RUSA President&#8217;s Program got to experience the amazing talents of a group of reference librarians as they did their own version of YMCA only replacing those infamous letters with RUSA and adding their own verses.  Past RUSA President David Tyckoson unveiled [...]]]></description>
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		<slash:comments>0</slash:comments>
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