Per suggestion of Eileen, I'm posting on the blog to tell you a little bit about the technology and marketing techniques that we use to promote our One Book One Community program.
After a struggling One Book One Community program that limped along during the winter months, we decided to combine this program with our summer reading festivities. Patrons who sign-up for summer reading are automatically enrolled in the program, which runs from June 12 – September 11. This year our title is The World is Flat by Thomas L. Friedman. Patrons are directed to a blog that we've created (http://bplonebook.blogspot.com) to participate in various discussion questions. The more they participate the more entries they are given into our drawing at the end of summer. We have some prizes donated from local businesses (fitness pass, restaurant coupons, etc.) in addition to some great electronic prizes purchase through a grant (iPod nano, digital camera, web cams, etc.).
This has been a great success for our library as our numbers last year (the first year we did it this way) doubled! Feel free to check out the blog or our home page at www.brownsburg.lib.in.us. In the right-hand column we have a link that says Adult/Teen Summer Reading with more details about the program.
Hope you all have a great summer!
Amie